There are various opinions from thought leaders when it comes to whether startups should invest in SEO efforts.
While some seasoned entrepreneurs and marketing experts suggest not to rely on SEO when you’re a new startup. It takes time to see results from SEO. You must work on building a reputation for your startup and put in a lot of effort in generating content. Although we agree that startups should not completely rely on SEO, but it’s something every startup should start working on from day one.
Over the years, we’ve seen that startups don’t integrate SEO as an important part of their early marketing strategy. They just assume that other digital marketing channels will produce fast and better results than SEO.
The truth is SEO is the most effective digital strategy when you’re facing tough competition as a startup. It’s a long-term game plan. If you choose to use SEO as a strong building block for your startup, you won’t regret your decision once you start seeing the exponential growth in organic traffic.
So, how startups should approach SEO?
In this guide, we will share the best strategies and tips on the right ways to implement SEO strategies to your startup company. Before moving on to the strategies, let’s look at the benefits of SEO efforts for startups.
Top Benefits of SEO for Startups
Digital growth expert, Scott McGovern has mentioned that SEO is the most important digital marketing strategy for building a successful startup from the ground up. But most startup founders neglect this low cost.
In this part, we’ll briefly cover the top benefits of SEO for your startup.
Let’s get started.
SEO Improves Online Visibility
When you launch a startup, you and your team members are the ones that will type your startup name into Google’s search box. If you want other people to start recognizing your startup, you’ll have to either invest in paid search or social advertising or start implementing SEO to rank your website high on search result pages.
Although it takes almost 4 to 12 months for your SEO efforts to yield the best results, if you’re doing SEO right, you’ll start to see an increase in your organic traffic once your site appears on the first page of Google for related keywords and phrases. Even if you don’t get thousands of visitors to your website initially, you will get your brand recognized and appear in front of your potential customers. The number of people visiting your website may vary depending on your niche, competition, and the search intent of the target keywords. Advanced Web Ranking conducted research on CTR Distribution of organic search results. It shows that the 1st position in Google gets one-third of the total organic traffic. Following are the results from the research study:
- Position 1: 31.6%
- Position 2: 16.1%
- Position 3: 9.8%
- Position 4: 6.2%
- Position 5: 4.3%
- Position 6-10: 9.6%
- Position 11-20: 11.7%
- Position 21-100: 10.8%
Let’s say your website is ranking in the 5th position within the first 3 months of implementing SEO strategies. The keyword you’re targeting has an average monthly search volume of 1,900.
So, your site will be getting 4.3% x 1,900 = 81.7 visitors per month
Note: This is just an assumption. Ranking on search engines depends on other factors as well.
Just imagine if you’re ranking in the 5th position for almost 10 keywords. Your site will be getting 817 visitors every month. As your site moves up in ranking with consistent SEO efforts, more and more people will click your website on search results. While your online visibility increases, your organic traffic will increase as well.
SEO Increases Customer Trust
Once your startup’s website starts ranking for more keywords, your customer trust in your brand increases. As Google starts to emphasize more on user experience, people tend to believe the websites that show up for their search queries. The consistent Google algorithm update also ensures that only sites that are demonstrating higher EAT (Expertise, Authoritativeness, and Trustworthiness) to show up on search results.
Moreover, if your potential customers regularly spot your website on the SERPS when they are looking for particular information in your niche, it will increase their trust in your brand. Once your potential customers recognize and trust your brand, they are encouraged to click on your website link with your brand name.
SEO Helps to Build Long-Term Audience
When we look at paid advertising campaigns, it delivers good results for short-term and you need to have a substantial amount of money to spend on them. Once you stop spending on paid ads, you’ll stop getting unique visitors to your site.
In contrast, SEO help startups to provide their visitors with the valuable content they need. There is no way for organic traffic to tank like paid advertising when you do SEO right. With SEO, you’ll be able to build a long-term audience which means customers with high lifetime value.
When you keep publishing quality content to your site, you’re building a strong SEO foundation for long-term rewards from Google. As you know Google favors quality content, and they will get your content in front of your potential customers.
You also need to remember that SEO is not a one-time thing. You need to have a constant process of keeping your content up to date to show search engines that you’re providing the best content for your target audience.
That’s why you should stay up to date with SEO Trends for 2021
SEO will help you get data to create an accurate buyer persona (no more guesswork)
Before launching your startup, you need to know your target audience and determine how your products and services can fulfill their needs. But most of the time you will work and assumptions and don’t have enough data to provide accurate details to create the most accurate buyer persona.
SEO helps you to accumulate data over time.
When you perform keyword research for SEO, you will uncover the search intent of your potential customers and get valuable insights on their problems and pain points. These important SEO tasks will also help you learn what your potential customers are searching for on Google, the common problems they are discussing on social media groups and forums, and what type of content they prefer to consume. You just need to do thorough keyword research to have a complete understanding of your target audience.
Other than that, you need to integrate Google Analytics into your website. You can use other analytics tools as well, but we suggest using Google Analytics in the beginning because it’s free and tracks metrics that matter to your startup. For example, you can identify the content that your visitors viewed the most, demographic of visitors, bounce rate, average time spent on site, and many more.
SEO generates quality traffic that converts
SEO is one of the best digital marketing strategies that help startups to get quality traffic that converts. People that are searching for keywords related to your products and services already know what they want. You just need to appear in front of them and convince them to purchase from you.
If you’re investing in social media advertising, the people you reach might be your potential customers, but they might not have the urgency to purchase your products and services. We agree that social advertising is the best way to increase brand awareness. When it comes to conversion, SEO beats social media marketing.
And the beauty of SEO is that you don’t have to target competitive generic keywords. Just target long-tail keywords (keywords with more than 3 words). People searching for using long-tail keywords are serious about what they are searching for and they need an instant solution. If you’re able to provide it, BOOM you’ve made a new customer.
It’s simply proven that search traffic converts better than any type of traffic except for email marketing. Email marketing is a different ball game.
SEO delivers REAL Results
Building a lasting digital presence is important for startups. It doesn’t matter what industry you’re in, SEO is the best strategy that offers brand awareness, brand equity, and exponential growth. Whether it’s about getting data about your audience, building a customer base, or improving the trust and authority of your brand, SEO is the cheapest yet effective digital strategy.
As a startup, you won’t have enough budget to spend on large scale advertising like the corporates. So, focusing on SEO can help you get real results. You need to understand the real result is not the traffic you get, it’s all about how much money you make. Revenue is what matters to your startup. You got to scale up your startup and make more money. You might want to change the world to be a better place to live like Elon Musk, but your focus should be on building your startup and move on to the next level.
To be successful at SEO you don’t have to do a lot of extra work. It’s all about having a functional website that offers value to your customers.
You need to follow the best SEO practices to achieve success in growing your startup. And that’s what we’re going to cover in the next section.
Over the years we’ve consulted and worked with a number of startups and these are the most important things that we’ve learned.
Apply them to your startup and watch your organic traffic grow and get you more customers.
Best SEO Practices for Startups in 2021
Develop Actionable SEO Strategies
Developing strategies that work not only important for SEO but also for other parts of a startup. Without a well-defined strategy, you’ll be facing a dilemma on what you should do in improving organic traffic to your site. Like other business elements, SEO is something important for your business to grow. Just think about what your website needs, you’ll find the right way to get started.
We understand that startups are often busy focusing on making their products and services better and ignore their marketing efforts in the initial stage. And this is one of the common mistakes of startups. It doesn’t make sense if you want to implement marketing strategies like SEO in later stages. It is extremely important to integrate actionable SEO strategies at an initial stage.
As a startup founder, you already know your startup goals. You know where you are now and what you want to achieve. It’s the same with SEO. Create the right SEO strategy and list down the tasks that will bring value to your efforts.
Set Realistic SEO Goals
Goal setting is crucial for startups. But you should be realistic and reasonable about the goals you set. They should be achievable. When you set SEO goals for your startup, you’ll be alert of what you need to achieve in terms of SEO. Startups are usually busy focused on keeping their business alive and cope up with all sorts of business challenges and often forget the critical step of setting realistic goals and work towards achieving them.
So how do you set goals for SEO?
Focus on this six-valuable SEO metrics:
- Traffic volume
- Traffic quality
- Lead volume
- Lead Quality
- Customer Volume
- Customer Quality and Purchase Size
If you’ve started doing SEO for your site then you can create benchmarks and determine how much your startup can grow for each metrics listed earlier.
For example, your SEO goals should be:
- Increase traffic volume by 50%. Improve traffic quality by reducing bounce rate, increasing session duration, increasing percentage of returning visitors, and more.
- Increase lead volume by 30%.
- Improve lead quality by improving CTR (Click-Through Rate), increasing conversion rate, reducing time taken to convert visitors to leads, improving ROI, etc.
- Increase customer volume by 40-50%.
- Improve customer quality and purchase size by using funnel marketing that involves upsells, Cross-sells, and Down-sells.
This is just an example and the real benchmarks depend on your startup performance.
Allocate the Right Budget For SEO
One of the common things we discovered in startups is that they don’t allocate a budget for SEO efforts.
How do you expect to scale your business and maximize your results from SEO if you don’t allocate a budget from the start?
So, how much you should allocate for SEO as a startup?
A study from Databox shows that startups allocate somewhere between $500 (RM2,000) to $5,000 (RM20,000) per month for SEO.
It’s rare to see any startups spending $5,000(RM20,000) per month. To be honest, Among the startups we’ve worked with, the highest was $3,000 (RM12,000) and that’s because they were backed by VCs (Venture Capital).
If your startup has a limited budget for SEO, you should focus on the elements that will make the biggest impact on your growth. We will suggest startups with limited budgets to focus on creating valuable more and more valuable content initially and start building links once they start getting a good amount of organic traffic. Don’t be frustrated!
If you’re in a competitive niche, you should try your best to allocate as much budget as possible to compete with your competitors in the SEO landscape. You don’t want your potential customers to slip away to your competitors.
Build A Strong SEO Foundation
Most startups think about SEO in the later stages. If you ask us, you should consider SEO before completing your website development. You can avoid unwanted SEO tasks if you implement some of the important SEO tasks during the development stage. This will help your website speed up its organic growth. If you delay your SEO efforts, you’ll be losing out. We understand that as a startup you have limited funds and need to do everything on your own at first. But for website development, you need to do it right. Your website needs to be optimized by search and offer the best customer experience. And the best way to do it is by hiring professional web developers to develop your site if you’re not good at development.
Did you know the site that ranks high on search engines are not the ones with beautiful design and visuals? Because those sites are not optimized for the search engine. Even if you build an average website and properly optimize it for search engines, you’ll be getting qualified traffic that converts to sales.
The most common issues faced by startups in the later stages when they ignore technical SEO. Technical SEO plays a vital role in getting your site crawled and indexed on search result pages. If you have technical issues and your pages are not indexed on search results, you can’t work on any other SEO tasks.
SEO should be your highest priority when it comes to digital marketing in the initial stages. Once you build a strong SEO foundation, your site will start generating the results you deserve.
Focus on reducing page load speed
Page load speed is a part of technical SEO. Google has also indicated that page load speed is one of the ranking signals they consider in ranking web pages on search results. However, the study by Ahrefs shows that there is only a small correlation between page load speed and ranking.
But you don’t want your target audience to leave the site due to the slow loading website. Other than ranking, page load speed has a great impact on user experience. As search engines are moving towards providing the best user experience for their users, they also expect the same from the sites they rank high. It doesn’t matter if your site has the best content, best design, or even the best solution in the industry, if your site is slow and taking too much time to load, your potential customers will get frustrated and never visit your site again.
You can use the following tools to check your page loading speed:
So, how to reduce your page load speed?
Use the following tips:
- Use a CDN (Content Delivery Network)
- Choose the right hosting provider (if you’re looking to scale look for VPS or Dedicate hosting)
- Optimize the size of images
- If you’re using CMS like WordPress, reduce the number of plugins
- Avoid multiple redirects
- Host your videos on external platforms like YouTube or Vimeo
- Remove unwanted scripts
Improving your page loading speed can be challenging, but it improves your site’s overall performance. When you use page speed checking tools like GTmetrix, it will show you the issues that are slowing down your site. Focus on the high-impact issues and resolve them.
Responsiveness Improves User Experience and Search Ranking
If your website is not responsive on mobile devices, there something wrong with your development. Mobile search traffic has increased over the years and more than 50% of worldwide web traffic comes from mobile devices. And everyone in the tech industry knows that responsiveness is crucial for success in this digital age.
Moreover, Google announced that they have started rolling out mobile-first indexing in 2019, and the preference is given to the mobile version of the site. If you don’t develop a responsive website for your startup and optimize them for mobile devices, you will have a hard time getting your potential customers’ attention.
Perform Competitor Research for SEO
Doing SEO from scratch is not easy work. And there is no point in implementing SEO strategies with assumptions. Performing competitor research can help you identify what’s working in terms of SEO for your competitors and reverse engineer them. You just need to do things better than them.
When you uncover their strategies through competitor research, you will reduce your time and resources and focus on the tasks that matter. Save your time and money.
You can easily come up with an effective content strategy by looking at the content they are ranking for. This will help you identify what is missing in their content which you can add to your content and make your content better than your competitors. This strategy will help you outrank your competitors.
On the other hand, with competitor research, you will get to know the things your competitors ignored in SEO. You can leverage on them and make your site stronger in terms of SEO. Use tools like SEMRush and Ahrefs to carry out your competitor research. Other tools like Alexa can be helpful too but it’s quite expensive. The main aim of competitor research for SEO is to find the gaps in your competitor’s SEO and implement the right strategies to overcome your competitors on the search engine.
Allocate Time for Keyword Research
You should not miss out on keyword research. It’s important to know the keywords and key phrases your site needs to rank for. We’ve seen startups that ignore this part completely in the early days and start doing them after two or three years of launch. They could have started doing the research since the beginning.
You can actually spend a few days conducting thorough keyword research that your startup should rank for. The time and money you spend on keyword research will pay off within months. It’s good to keep track of the keywords you’re targeting and consistently do keyword research on a quarterly or yearly basis to identify new opportunities.
The days of choosing keywords based on search volume are long gone. You can still use the search volume as a benchmark but don’t get obsessed with them. According to a research study conducted by Ahrefs, they’ve found that we should not blindly trust keyword traffic estimation.
For example, the average monthly search volume for “December in Spanish” is 3,500 per month and the site with the #1 rank for the keyword only got 135 visits per month. As we have mentioned that the site ranks #1 position will drive 36.1% of traffic for a particular keyword, the traffic should have been at least 1,000 visits per month.
So, your research should focus on identifying valuable long-tail keywords. The search intent for long-tail keywords often leads to conversion. And that’s what you need for growing your startup. Usually, the search volume is low for these keywords. But we have seen keywords with 500-600 search volume generating 2x to 3x the traffic of the search volume. This is because the search volume of long-tail keywords is constantly growing over the months.
You can use the following tools to conduct keyword research:
- Ahrefs Keyword Explorer
- Google Keyword Planner (if you’re running a PPC campaign)
- Ubersuggest (you can try it out)
- Google Search Console
- Google Autosuggest
- Google Trends
Leverage on Free SEO Tools
At the initial stage of your startup, you need to cut down your expenses on the best tools for SEO. You can actually find tons of free SEO tools if you spend time searching for them. Relying on free SEO tools can help you spend on other parts of SEO that will create a high impact in generating results.
When you’re just starting off, don’t burn your money by purchasing SEO tools and emphasize more on the SEO strategies you will implement to grow your organic traffic. This will help your revenue grow overtime. Tools and resources are freely available on the Internet. You just need to find them and use them efficiently for your business.
You can find a lot of free SEO tools from the link below:
Create the best content in your niche
SEO doesn’t work without content. And we’re talking about high-quality, well-researched, and data-backed content here. The days of writing for search engines are long gone. Strategically integrating your keywords in your content with the expectation to rank doesn’t work anymore.
You need to write for the people. They are your customers and the content you write should relate to them. Help them by providing solutions with your content. Many SEO experts suggest focusing on quality, not quantity. If you ask us, we will suggest focus on both. When you start creating quality content while focusing on the quantity, you’re actually accelerating your SEO process.
According to research, it takes 6 to 9 months for published content to reach its best result in the search result pages. If you’re just publishing one or two content per month, you’ll take a long time getting the desire organic traffic. Let’s say you start publishing four or eight content per month, you have the possibilities in generating 4x to 8x more organic traffic.
It’s all about consistent publishing of quality content.
The growth in organic traffic also depends on the type of content you create. Evergreen content should be your focus. People reading your content should find it valuable and bookmark it for future reference. When your target audience starts consuming your content, you’ll start building authority in your industry.
Your content should evolve into a go-to resource for the topic it was created for. Cover as much information as possible and organize them in sections. The quality and value of the content should secure high-quality links from other sites. They should use your content as a reference in the new content they produce.
For example, in this guide, we’ve included blog posts from Ahrefs, Databox and many other highly reputable sites as their insights and research studies add more value to this guide.
Educate your audience about your products and services
How to educate your audience about your business offerings?
Sometimes people are not aware of your products and services and they might not even search for them. You need to create a marketing funnel and determine the type of content you should provide at each stage of TOFU, MOFU, and BOFU. It’s all about educating your leads and converting them into paying customers.
If you choose to be extremely technical, people might not understand how your product can help them. We’ve worked with many startups and one thing in common- they have difficulties in describing their products and services in simple layman terms.
People are not searching using technical related keywords. As a startup, you should identify how you can associate the technical aspects of your products and services to relevant search queries. You want to help your potential customers to solve their problem using your solution. Only companies or startups within the same industry might understand the jargons and terms you speak.
People are not searching for them on Google. So, you need to learn how to describe your products and services in simple words and match them with the right keywords to increase your organic traffic.
Increase Your Site Authority with Ethical Link Building Strategies
Stop building PBNs
Stop buying links from low-quality sites.
Focus on earning links with your evergreen content. When you consistently publish high-quality content in your niche, sites want to link your content. There are many ethical ways to build links for your site.
However, link building takes time, and it’s not easy as it used to be. If the competition in your niche is low, you can easily rank even without any links. If your content satisfies your visitor’s search queries, you can see your ranking moving up on search result pages. But your focus should be on conversion and make sure you’re getting the right content rank high on search engines.
These are the best ways to build links in 2021:
- Blogger Outreach
- Guest Blogging (using a unique approach)
- Broken Link Building
- Unlinked Brand Mentions
- Re-claim Lost Links
- Testimonials and Reviews
- Re-purpose and Syndicate Content
- Event Link Building
- Get products and services reviewed by influencers and bloggers
The last method works well with startups. If your industry has reputable influencers and bloggers, get them to review your products or services. That’s an easy way to get a quality backlink.
If you want to learn how to build links for your startup, look at the following resource:
Start Targeting Global Audience
We understand that startups often have limitations in going global. Do you know that SEO can unlock your potential and help you go global by increasing organic search traffic?
If you’re in Malaysia, you will focus on local clients who are well-versed in Malay and English. Ever thought about targeting other neighboring countries? As a startup, you should spend a little time and resources to translate your website and content to as many languages as possible. If your solution is not restricted to your home country, why do you want to miss out on opportunities to go global?
Once you choose to change your site to a multi-language website, you will start ranking for keywords in other languages and appear in their local search result pages. You will get a new group of customers from other countries and you will also get a number of quality backlinks from their local websites.
Maybe you’re skeptical about making your site available in multiple languages as you will also need to hire people fluent in those languages. If people are interested in your products or services, you will do what it takes to convert them into paying customers.
Looking to go global, leverage on SEO. It will certainly help you generate tons of organic traffic from different countries.
Make Use of Your Website Analytics
This is the last best SEO practices for startups. And one of the most essential ones that startups often miss out on.
Analytics. As the business world is evolving with the technology advancement, decisions are made based on information gathered from valuable data. Data-oriented decisions are effective and allow organizations to understand more about their customer’s behavior.
As a startup, you want to make use of analytics to improve your SEO growth. With Google Analytics, you’ll be able to find valuable insights and come up with new SEO strategies.
For example, one of your best content is having a high bounce rate. Analyze the page. Find out why people are leaving the page without visiting other relevant pages on your site. Are you getting a large number of visitors from Singapore? Start creating content geared towards visitors from Singapore.
Analytics also reveals what’s working and what’s not working with your SEO efforts. You’ll be able to learn fast and make necessary changes and make sure to prevent any mistakes to happen in the future.
Keep a consistent check with your analytics and Google Search Console. They can actually provide tons of valuable information that can help your startup to find new opportunities and grow your organic traffic.
Now you know the best SEO practices that you can apply to your startup. Before completing this guide, let’s skim through some of the worst SEO practices that you should avoid at all costs.
SEO Practices You Should Avoid in 2021
There are a number of SEO practices you should avoid at all costs as it will have a great impact on your rankings and organic traffic. These are the top SEO practices you should avoid:
Stay Away from Blackhat SEO
Startups should be aware of Blackhat SEO tactics. Blackhat SEO tactics are unethical SEO methods that are against search engine rules. Using these strategies can lead to severe punishment for your website which can result in complete removal from the search engine result pages.
Although many SEO agencies claim to do ethical White Hat SEO, most of them tend to do Grey Hat SEO (the mix of white and black hat SEO) which can hurt your website in the long run. The best way to do SEO is by following the guidelines created by Google. Black Hat SEO techniques mostly revolves around link building.
We agree that Black Hat SEO can get you short-term results. But you need to focus on the long-term gain from SEO. Imagine your site gets penalized by Google. You’ll be spending more money and time only to recover from the penalty.
You don’t have to read Google guidelines completely but be aware of unethical tactics and strategies to avoid unwanted problems to your website.
These are some of the Blackhat SEO methods you should know and avoid at all cost:
- Publishing low-quality thin content
- Keyword stuffing (overuse of keywords to manipulate search engines)
- Web Page Cloaking
- Unethical Redirects
- Purchasing Low-Quality Spammy Links
- Getting links from link farms and Private Blog Networks
- Spamming comments on blogs
Sometimes your competitors can perform Negative SEO to your website. This is one of the most unethical methods a competitor can use to get your site penalized by Google. You can disavow spammy links and file a complaint to Google’s Webspam team. This is very unlikely to happen as we’ve never seen any aggressive Negative SEO performed on sites we’ve worked with.
Avoid Outdated SEO Techniques
Outdated SEO Techniques are similar to Blackhat SEO techniques, but it doesn’t cause any negative impact to your website. It’s just that there is no value in using these techniques in increasing organic traffic or improving search rankings.
We still see SEO agencies offering social bookmarking and web 2.0 creation services. These techniques used to work back in 2005. But today, it’s just a waste of time and resources if you’re doing it. SEO techniques that you use for your site should produce value for your website. You need to see results from your SEO efforts. There are also few agencies that believe that blog commenting still works.
We’re not telling that all the new SEO techniques suggested by top digital marketing agencies will work. Some techniques might work and some just don’t work no matter how hard you try. And techniques that worked for other industries might not work for the industry you’re in.
You need to consistently test and measure the result generated from the SEO techniques you’re implementing. If you’re clueless, get help from outside. Consult with someone who can help you use the right SEO techniques based on experienced and real-life studies.
Stop Focusing on Backlink Quantity
Don’t aim for thousands of backlinks. Acquiring thousands of quality backlinks is not easy. If you focus on getting too many links, you might end up using Blackhat SEO to acquire those links. Quality is what matters when it comes to backlinks. Moreover, having hundreds to thousands of links within a short period of time can lead to penalties from Google. Create content that earns quality links and avoid bulk link building. When you start acquiring links naturally, it will show the authority and trustworthiness of your website.
Don’t Target Highly Competitive Keywords
Some sites rank high for competitive keywords because they’ve been doing SEO for a few years. There’s no point targeting the keywords they’re ranking for. You’ll end up wasting your money and resources targeting the keywords that will take years to rank and generate organic traffic. Start with low-competition long-tail keywords.
Don’t worry if your growth is slow because it’s sustainable. Once your site acquires high-quality backlinks and attain higher domain authority, then you can start targeting high-competition keywords. This time your efforts will generate good results.
Traffic is Not Everything
It’s not about how much traffic you get from search engines, it’s about how many of them you convert to paying customers. What’s the point of generating millions in traffic if you’re unable to convert them?
The main aim of SEO is to attract visitors with the right search intent, provide them what they are looking for and convert them into paying customers. SEO should function as a strategy to get more customers and increase the overall revenue for your startup.
Stop getting excited about the traffic volume and focus on conversion.
Don’t Do SEO Once and Stop
SEO is not a one-time thing. It’s an ongoing process. The lack of knowledge of SEO among startups often leads to a set-it and forge-it mentality. It doesn’t work that way.
With the constant update with Google algorithms, the playing fields changes and requires consistent SEO efforts. Your goal is to improve your SEO efforts over time. The moment you stop, you’ll get left behind.
SEO works. And will work for years to come.
SEO requires time and effective strategies to work. Startups don’t have the patience to wait for results. They’re focused on getting instant results and sales. We don’t blame them as they want to scale their startup and secure funding to grow their business. However, SEO is an essential part of sustainable business.
The time and efforts invested in SEO often pays off when you start generating high quality leads from search engines. SEO is not complicated when you have achievable SEO business goals, strategic plans, and systems in place. Just follow the system and track the results. If something is not working, find other strategies and test till you find the one that works best for your startup.
You don’t have to focus on SEO alone. Getting exposure on other digital marketing channels should on the list of your startup’s priorities. Just follow the best SEO practices we’ve listed in this guide and you’ll be moving in the right direction.
Start to focus on small wins and move from there.