Digital Marketing For Waste Management Companies
Learn how you can improve your waste management company’s online presence and drive quality leads
As the world is moving towards digitalization, it is more important than ever for companies to invest in digital marketing strategies. There are various digital marketing methods available to attract new customers. From Google Ads to social media marketing, you have many options readily available to connect with your target audience.
So, what type of digital marketing methods work for waste management companies?
On this page, we’ll look at the best digital marketing strategies for waste management companies.
If you want to hire a data-driven digital marketing agency, feel free to contact us today.
Search Engine Optimization (SEO)
If you want to increase your search presence and more people to find your waste management company online, search engine optimization (SEO) is the best digital marketing strategy to incorporate. SEO is the digital marketing process that boosts a website’s ranking on search result pages.
Many businesses are spending millions to reach the first page of search engines. This is because the top-ranking page gets the most search traffic of up to 49%. If your business is not on the first page for relevant search queries, you will miss out on a huge number of potential customers for your waste management company.
When people are searching for waste management needs, they search using keywords related to waste management. These are the best keywords that trigger your business website to appear on search result pages.
But, how do you find the keywords that are relevant to waste management?
You need to conduct in-depth keyword research using keyword research tools like Google Keyword Planner, SEMRush, and Ahrefs. When you perform keyword research, you need to focus on long-tail keywords even if their search volume is lower than short-tail keywords. Long-tail keywords are the ones with three or more words.
Do you know why you should choose long-tail keywords?
It’s because those keywords have low competition and easier to identify the searcher’s intent. This will help you drive qualified leads to your waste management business. Once you choose the right keywords, you need to integrate them into your site. You need to incorporate them into your site headings, titles, content, and meta description. Optimizing the on-page factors of your website will help both users and search engines to gain a clear understanding of your products and services.
Although there is no clear definition “rules” for keyword density (the number of times your primary keywords are used in your content), keeping them 2% to 3% should be ideal. Overuse of keywords can cause a negative impact on your rankings.
User Experience (UX)
User Experience (UX) is one of the most important ranking factors used by Google to rank sites on search result pages. When your target audience is visiting your site, you want to offer them the best experience across your website. You don’t want them to immediately leave your site without browsing other content on your site.
There are many factors that influence the user experience of a site, which are:
- Bounce rate: the percentage of users that leave your website after viewing one page. A high bounce rate indicates that the users did not find what they were searching for. However, sometimes the users might get enough information from the landing page and don’t have the need to navigate to other pages on the site.
- Page Dwell Time: Them amount of time people are spending on the specific page. The more people spend time on the page, the more relevant the content on the page for the visitors. This shows that the search intent of the users is fulfilled by the content on the specific page.
- Load time/page speed: People tend to leave a site if they need to wait for it to completely load. Slow loading pages often have poor performance in terms of bounce rate and conversion. You need to focus on the loading time of your site.
- Mobile Responsiveness: As people searching using mobile devices have increased, having a responsive website is extremely important. People will get turned off if they find your site not responsive on mobile devices and avoid engaging your site.
- Short URL structure: Your URL structure should define what your web page is about. Using URL structures with symbols will confuse the visitors and search engines.
Having a good user experience for your waste management site should be your primary consideration before starting out with an SEO campaign. The success and failure of your SEO campaigns heavily relies on UX.
Another important aspect of a successful SEO campaign is link building. You want to build quality backlinks for your website.
Although many SEOs mention that producing high-quality content that satisfies user’s search query is enough to increase your search rankings, backlinks are still important for competitive niches.
Backlinks help in increasing your site’s authority. When search engines like Google see authority sites linking to your web pages, it shows the trust and authority of your site. The best way to build links is by developing high-quality content. Once you developed your content, you can outreach to authority sites to check out your content and include it in their resource pages.
When you provide value to the audience of sites relevant to your business, they’ll be more than happy to link your site. Offering high-quality guest posts can help you build a good relationship with the site owners will boost your site’s ranking with the backlinks they offer.
These are the main factors that can help your waste management company to improve rankings on search engines. Once you implement the right SEO strategies to your site, you will see amazing results by getting credible leads to your site.
Another great digital marketing strategy for your waste management company is Google Ads. Google Ads is a form of pay-per-click (PPC) advertising that appears at the top of search result pages.
Like SEO, PPC uses keywords to appear in front of the target audience. This is where we will use a mixture of long-tail and mid-tail keywords. The cost for these types of keywords is cheaper and allows you to drive only qualified leads to your landing page. As many companies in your industry will be bidding for the same keywords, it is important to perform research and analysis on the right bidding strategy to use and gain the best results.
When you create your ads, you’re allowed to choose the maximum bid you want to pay for a click. It will be the highest amount you’re willing to pay when your potential customer clicks on your result. The placement of your ads on Google depends on your ad copy quality and the amount you’re willing to spend for a click.
Google Ads is one of the best methods for industries like waste management. Although most users click on organic results, studies show that 65% of high intent searches click on Google Ads. This shows that your Google Ads will drive your potential customers that are interested in your products or services.
Once you optimize your Google Ads for the allocated monthly budget, you don’t have to worry about additional costs. But you need to consistently evaluate your campaign performance and make some changes to get the best results from Google Ads.
The awesome thing about Google Ads is that you only need to pay when someone clicks on your ad. This shows that you only pay money for driving people interested in our products and services to your site.
If you want to drive qualified and credible traffic to your site instantly, Google Ads is the best digital marketing strategy you should opt for your waste management company.
According to CMI’s content marketing stats, 72% of the respondents say that content marketing has increased their leads.
Content marketing is a great way to drive more leads to your waste management business. Even SEO requires content marketing to be successful. Content is not limited to blog posts and articles. Videos, infographics, eBooks, webinars are also content that attracts your potential customers to your site.
Content marketing helps to build trust and authority for your website. People are constantly seeking out information. The main reason they head to the search engine and type something is to find information before making any decisions.
When you create content related to your industry, people will have a reason to visit your site. If you’re not providing anything valuable or solution to their problems, why do they need to visit your site in the first place?
Creating the best content for your site is the first step to attracting your potential customers. Only a fraction of your visitors will instantly become your customers after consuming your content. The majority of them won’t convert right away.
They will recognize your brand and the solutions you provide. When they have a need for your solution, they will easily recognize you and choose you over your competitors. That’s why you need to think about the long-term results you’ll get by implementing the right digital marketing strategies today.
Whether you’re running an SEO campaign or Google Ads campaign, you need to have solid content on your landing page to convert your visitors. Content marketing is a great way to position your waste management company as an authority within your industry.
Let Magnes Marketing manage your digital marketing efforts
Your digital marketing strategies are important for your business. Don’t waste your time looking for cheap digital marketing agencies. Magnes Marketing is a search-focused and data-driven digital marketing agency that can help you improve your online visibility and increase your revenue.
At Magnes Marketing, we have a team of experts with years of knowledge in various digital marketing disciplines. We know that it takes to create a successful digital marketing campaign for your business.
We focus on developing digital marketing strategies based on your industry data by performing in-depth research and analysis.
If you’re serious about driving more leads to your waste management business with result-oriented digital marketing strategies, fill-up the form below or email us at [email protected]
We look forward to getting the results your business deserves.
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